How to get started with disruptive marketing
The key question (caps back for emphasis): WHAT DO YOU WANT TO DISRUPT?
RULE 1: Customer needs
Think about your customer needs, are any of them being ignored? Or what weakness does your industry hold onto? Then you can look at where your brand can swoop in and improve the status quo.
RULE 2: Customer understanding and relevancy
It’s not enough to just know your customer needs, you need to understand them. Step into their shoes - what do they need from your company, how do they spend their time, what would enlighten them to you?
RULE 3: Surprise them!
When you know your competitive advantage, promote it in AN UNEXPECTED WAY! Create a buzz so you stand out and are noticed by your customer audience. This doesn’t mean you need big budgets; depending on your industry it could be as simple as the language you use e.g. by being humorous or clever.
Stand out from the crowd
Our world is changing and evolving at such a rapid pace that we are spoilt for choice (and likely suffering from information overload). Disruptive marketing can help marketers ensure their brand is competitive and noticed by their audience. Short term you can scratch the surface with relooking at your marketing initiatives whilst employing a culture of disruption for longer term thinking.
We love to chat! So contact us if you would like to see how you could be more disruptive. (We know more than just USING CAPITALS when looking to stand out!)